Back in 2017, a new nine-year cycle began... can you remember what life looked like then?

Over the last nine years, your life and business followed a very specific arc. You moved through challenges, pivots, pressure, and growth.  This WASN'T random.  It was part of a larger cycle.

And after some honest conversations with my business clients... these were the biggest lessons learned:

1. Hustle isn’t sustainable. Period. We've been at this long enough that we know this, for sure, without a doubt. We need a sustainable system... we cannot muscle our way through it.

2.  More visibility doesn’t automatically lead to more income. Randomly posting, emailing and marketing will feel like the HARDEST thing ever... if you don't have a proper sales system in place AND the right offer structures. This is where I swear by the 3 stage business model (reply if you are curious about this, and I will share details).

3.  Your business can’t outgrow the identity of the person running it - namely YOU....

23 years ago…"Can we study together? You are so good at math!" - The lady who sat beside me in Math 90, first year college. She was cool and breezy... I felt chaotic and disorganized, my bag stuffed overly full with books. But when she said that... I paused. And took it in. And opened myself to that possibility. I passed that class with 96%. And went on to pursue an honours degree in business, and a Master’s degree in economics from the University of Alberta.

11 years ago…"You are an amazing coach!" - Karen McMullen. My very first coach, and the woman who trained me in body centred coaching. My impulse was to deny, side-step, deflect the comment. But Karen's coaching style, her insights, her guidance opened up a whole new world for me. I deeply respect her perspective. So... I took it in. And I devoted myself to supporting others to access their potential.

10 years ago…“You are a healer… you know that right?” She gently held my hand in hers, and watched me as the weight of her words ...