7 business lessons the last 9 years taught us

Back in 2017, a new nine-year cycle began... can you remember what life looked like then?

Over the last nine years, your life and business followed a very specific arc. You moved through challenges, pivots, pressure, and growth.  This WASN'T random.  It was part of a larger cycle.

And after some honest conversations with my business clients... these were the biggest lessons learned:

1. Hustle isn’t sustainable. Period. We've been at this long enough that we know this, for sure, without a doubt. We need a sustainable system... we cannot muscle our way through it.

2.  More visibility doesn’t automatically lead to more income. Randomly posting, emailing and marketing will feel like the HARDEST thing ever... if you don't have a proper sales system in place AND the right offer structures. This is where I swear by the 3 stage business model (reply if you are curious about this, and I will share details).

3.  Your business can’t outgrow the identity of the person running it - namely YOU....

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